“We care deeply about the consequences of our business behaviours. We’re no strangers to the waste that the fashion industry generates, with tons of offcuts contributing to landfill each year. To help combat this we release one collection per season.”
"[dk active] wears like second skin. The Australian made activewear label utilises Lycra, organic bamboo and other recycled materials in the creation of tank tops, leggings and shirts. The stretch technology also ensure[s] that they stay in shape even after several uses."
“At the beginning, my desire was to create a product range that was really comfortable and promoted confidence to women, regardless of their size. Waistbands that were high enough, crops that were more supportive, and tanks that weren’t too clingy...I didn’t feel that there was something that accommodated all sizes that had a fashionable edge, yet having durability and everyday wearability”
- Danielle Kay Founder
“Danielle visited international manufacturers and fabric suppliers, though she refused to bring her creations to fruition at the expense of someone’s exploitation. “It’s simply not fair, and I saw a hell of a lot of it in my travels,” She explained. Dissatisfied with the subpar patterns, Danielle returned to Australia, found a first rate patternmaker, and built a great ‘Aussie team’. Though it was not easy work getting dk off the ground, Danielle said that she is constantly reminded of the payoffs of her hard work”
“Intimates and swimwear brands are getting sustainable. But what each brand is doing varies - and can be confusing. The Aussie brand [dk active], which offers swimwear, sports bras and other activewear, makes all of its products in-house and uses solar power energy to power the Brisbane headquarters.’
“Dk is the brainchild of Queensland native Danielle, who at just 27 years old has already forged a serious name for herself in the competitive activewear market. While she has nailed the style and function elements, it is Danielle’s points of difference that have really set dk apart from its peers.”