“We care deeply about the consequences of our business behaviors. We’re no strangers to the waste that the fashion industry generates, with tons of offcuts contributing to landfill each year. To help combat this we release one [sustainable] collection per season.”
- Danielle, our founder
Everyone can do simple things to make a difference, and every little bit really does count - Stella McCartney
Whilst we undertake every effort to ensure we remain environmentally conscious (and transparent about it) we recognise that the fashion industry has a long way to go. We are constantly on the lookout for new technology, practices or textiles that will further our efforts.
We are determined to continue to grow and improve as a company as we work towards achieving diversity, inclusion and equality within our company and our community.
"We are different from many activewear labels, because we understand the everyday woman and the reality of life’s expectations. We understand that not everyone goes to the gym every single day, so we accommodate our range to mix and match to fit it in with everyday life. Whether you’re working out, or hanging out – we’ve got something for you."
Danielle - Founder